International Marketing Management

Running head : INTERNATIONAL MARKETING MANAGEMENTmerchandising in antithetical ethnic sectionsNameUniversityCourseTutorDatePART ASelf reference criterion and multi pagan merchandiseingAccording to Glossary of merchandise (2010 ,. 1 , self reference criterion refers to the assumption that a product can successfully be sold abroad on the basis of its success in the home trade cultural diversity is experienced in the global markets such(prenominal) that different people int termct in the global markets . Marketers should distinguish the event that customers from different backgrounds have different cultural br aspects . It is real important for marketers op epochting in the global markets to come crossways the cultural differences of their customers . Self reference criterion is an aspect which does not allow marketers to incorporate the culture of other people . As such , people believe that other people impulsive accept their cultural believes and that there are no cultural conflicts between different cultural groups (Ntzth , Bishara 2007 .

Businesses in the modern era are experiencing a lot of changes in terms of neighborly , economic , technological , political and cultural aspects . Emerging trends in business indicate that cultural diversity is affecting umteen organizations since managers lack the ability to adopt strategies which match the cultural contest of their customers . Jackson Loehr and Azman (n .d ) explain tha t changes in technology have accept to cha! nges in economic conditions and organizations should come up with policies which reduce be and maximize profits . There is need for managers operating in multicultural environments to develop proper policies to satisfy needs of customers move in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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