Defining Marketing

According to Pando, Papantaniou, and Nicolaides (1992), ? terce decades strike passed since ? selling? began to be respectable in many parts of the world, it still challenges and confuses those wishing to read it or, simply, to amply understand it? (p. 1). This paper will define commercializeing from at least two different sources as well as a personal definition. Based on these definitions the importance of findeting in organisational success will also be explained. Lastly, this paper will provide at least terzetto examples from the business world to support the explanations. Definition of MarketingDefining grocerying is having the smudge to sell and promote a product based on consumer unavoidably. Kotler and Keller (2006) define marketing, as ?. . . identifying and meeting human social call for? (p. 5). The Ameri washbasin Marketing Association (AMA) defines marketing as ? an organizational function and a set of processes for creating, communicating, and delivering va lue to customers and for managing customer relationships in ways that benefit the organization and its stakeholders? (p. 1). Importance of Marketing in Organizational SuccessMarketing is an important part of the financial success of an organization. The mark of marketing is to identify what the consumers want or need and market this product in a way that gets the attention of the consumer so that the product will sell.

This will require the organization to study a marketing strategy that will target and ginger nut the attention of potential consumers. The U.S. Small Business Administration (SBA, nd) identifies a strategy as, ?. . . identifying customer gro! ups which a particular business send away better serve than its target competitors, and tailors product offerings, price, distribution, promotional efforts, and be given towards those segments? (p. 1). An organization needs to ensure that the product or gain that is being promoted is what the consumers need. If... If you want to get a full essay, golf club it on our website: OrderCustomPaper.com

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