'Air Asia Essay Essay\r'

'Question : How would you get Fernandes’ entrepreneurial system? 1. General. Tony Fernandes was a risk taker; he bought his airline without prior knowl bounds about aviation as well as firsthand learn with the airline industry. He said in whiz of the interviews, â€Å"Go with your gut, give it your best bet and you whitethorn fail, but don’t give up” (INSEAD Knowledge, 2007). This statement shows the type of the person that he is. He is an independently-minded person who knows when to trust his gut. With his marketing and entrepreneurial ability, he was able to imprint his dream come true.\r\nDato’ Sri Anthony Francis Fernandes †sacrifice chief executive officer of aviationAsia\r\n2. Entrepreneurial Strategies of Tony Fernandes.\r\na. A tidy grasp of finance.Fernandes is an accountant by training and good at numbers. Educated at the London School of Economics, from 1987 to 1989 he worked as the financial controller of British superpower Ri chard Branson’s Virgin Records in London. He got a good understanding of accounting and finance (Flores, 2013). b. victorious Care of Key Assets. One of Fernandes’ strengths is his caring for and nurturing good employees. He sees people as the â€Å"key asset” of any condescension and hopes to help develop their beat potential, passions and dreams. His business offices nonplus no walls and he seeks ideas from his lag (Speaker Ideas, n.d.). c. Steady Branding Strategy.Tony Fernandes said it took him seven geezerhood to consciously and consistently build up the channeliseAsia vane name and logo as distinct and internationally known (Times Internet Limited., 2014) . d. Efficient Marketing Strategy. Tony Fernandes invests in and excels in marketing. He said: â€Å"If you amaze a great product but no integrity knows about it, its history” (Flores, 2013).\r\ne. Use of Digital Technology. Fernandes believes in using digital technology for his business es. Much of his business comes from AirAsia.com. It is part of his clever marketing dodging to make passengers discover and enjoy his website (Flores, 2013). f. Bold Vision. Tony Fernandes has a bold, global and ample-range vision for his various companies. As a child, he dreamt of three things: running an airline, owning an English football club and owning a Formula One pelt along team (Harvey, 2012). 3. Conclusion.From the above revaluation of the entrepreneurial strategy of Tony Fanandes, it come outs that Fernandes was very much a risk taking entrepreneur. However, the success story of Air Asia clearly reflects his science in managing the company that revived Air Asia from its ashes. On the whole, Tony Farnandes should be an example in the history of entrepreneurship. •How should AirAsia resolve to the challenges posed by (a) New low-fare carriers entering the Asiatic marketplace and (b) Low-fare strategies pursued by superjacent carriers? How would you characte rise the competitive dynamics in this market?\r\n1.For some(prenominal) cases, it would require Air Asia to give the best attainable help at the best possible price. They should pioneer and come up with tender ground and in-flight run to differentiate themselves from other low-cost airlines. Air Asia should review their customer feedback and customer service parameters to effectively yoke the customers’ views and opinions to the services they offer. They arsehole also introduce new concepts and enhancements to their brand of service. They must work to earn a reputation (for efficiency, punctuality, and safety) so that they could compete in price of price and quality with the low-fare strategies pursued by incumbent carriers (Flores, 2013). 2.The best way for Air Asia to gain an edge over other budget carriers is focus on the quality of service. This includes ground services, in-flight services and on-time performance incontrovertible of course, aircraft safety which some budget carriers simply seem to flout.\r\nIn addition to upping its safety and service standards, Air Asia should also chop out routes that are non as popular while increasing frequencies betwixt airports that witness a heavy demand (Papars, n.d.). •How do you think the Asiatic passenger air ship marketplace will shake out? What lessons can be drawn from the North American and European experience? 1. The Asian passenger air place marketplace will shake out when Asian governments impose strict regulations in the airline industries that impede competition from flourishing. There will also be shake out if the Asian economy goes done recession again; the people would not have the relatively high purchasing power they have now. 2. The lesson that can be drawn from the North American and European experience is that business models that work in North America and Europe could also be applicable in the Asian setting. The world is fitting more globalized; the mindsets of pe ople are also ever-changing making it easier for them to adapt business models that are employ in other parts of the world.\r\nWhat is your assessment of Air Asia moving beyond its historic strength in Southeast Asia to Australia, China, India, and Europe?\r\n1. It appears Air Asia will engage a strategy of low cost strategy to convert the large train travelling human race to flying. In India and China. Particularly,in the second fiscal quarter from July to family line when the Summer school vacations starts, and their resultant family trips, conclude by June in the south where Air Asia India intends to commence trading operations (Agarwal, 2014) . 2. For Austrailia and Europe, it’s not the fanciest airline around and the service isn’t the most dedicated, but value for your property is probably the best reason to book a flight with the Malaysian low cost carrier. function to and from Australia and Europe are the ones with the lowest and best prices on the market . â€Å"Now everyone can fly extra long” †The AirAsia X company slogan is quite a benchmark (Cahill, 2014).\r\nWORKS CITED\r\nAgarwal, D. (2014, May 8). Opinion: AirAsia India disposed(p) Permission, But Should Wait to Commence Flights. Retrieved from http://www.bangaloreaviation.com/: http://www.bangaloreaviation.com/2014/05/opinion-airasia-india-granted-permission-wait-commence-flights.html Cahill, J. (2014, March 25). review: AirAsia X Premium and Economy Class. Retrieved from http://www.gotravelyourway.com: http://www.gotravelyourway.com/2014/03/25/review-airasia-x-premium-and-economy-class/#.U_ZncPldUmM Flores, W. L. (2013, celestial latitude 16). 12 Success Strategies of AirAsia Boss Tony Fernandes. Retrieved from http://www.philstar.com: http://www.philstar.com/business-life/2013/12/16/1268045/12-success-strategies-airasia-boss-tony-fernandes Harvey, C. F. (2012, November 22). Tony Fernandes †â€Å"Dream The Impossible”. Retrieved from http://www.chri sfharvey.com: http://www.chrisfharvey.com/2012/11/tony-fernandes-dream-the-impossible INSEAD Knowledge. (2007, August 26). CEO view: Tony Fernandes of AirAsia. Retrieved from http://knowledge.insead.edu/: http://knowledge.insead.edu/leadership-management/strategy/ceo-view-tony-fern\r\n'